Hotel paid advertising requires specialist knowledge of the travel booking funnel. Miand Asia manages Google Hotel Ads, Google Search, Meta Ads and retargeting with a single focus: measurable direct booking revenue.
What is Google Hotel Ads and how does it work?
Google Hotel Ads (metasearch) displays your direct booking rate alongside OTA rates when travellers search for hotels on Google Search and Maps. When a traveller clicks your direct rate, they are taken to your booking engine. You pay on a cost-per-click or commission basis. It is one of the most cost-effective paid channels for hotels because it targets travellers actively searching for accommodation in your destination.
How do you measure the return on hotel paid advertising?
We track cost per click, cost per booking and return on ad spend (ROAS) — the ratio of direct booking revenue generated to ad spend. Where your booking engine supports it, we set up conversion tracking to attribute bookings directly to specific campaigns. We report these metrics monthly and use the data to continuously optimise campaign performance.
Paying for Clicks That Never Convert to Direct Bookings?
Many hotels run Google Ads or Meta campaigns without the specialist knowledge needed to make them profitable. Hotel paid advertising is complex — it requires understanding the travel booking funnel, OTA bidding dynamics, audience targeting and attribution. Without this expertise, ad spend is wasted on broad audiences, poorly structured campaigns and keywords that attract browsers rather than bookers.
Google Hotel Ads places your direct rate alongside OTA rates in search results — the most cost-effective paid channel for most hotels.
Retargeting campaigns targeting previous website visitors consistently outperform cold audience campaigns for hotel direct bookings.
Hotels that manage paid search without specialist expertise typically overspend on broad keywords with low booking intent.
Data-Driven Paid Campaigns Focused on Direct Booking Revenue
Miand Asia manages Google Hotel Ads, Google Search, Meta Ads and retargeting campaigns with a single focus: measurable direct booking revenue. We structure campaigns around booking intent, manage bids dynamically and optimise continuously based on actual booking data — not just clicks.
Our Performance Marketing Channels
Google Hotel Ads
Metasearch campaigns that place your direct rate alongside OTA rates in Google Search and Maps — capturing high-intent travellers at the moment of decision.
Google Search Campaigns
Branded and non-branded search campaigns targeting travellers actively searching for hotels in your destination.
Meta Ads
Facebook and Instagram campaigns targeting high-intent travellers based on interests, behaviours and lookalike audiences built from your past guest data.
Retargeting
Campaigns that re-engage website visitors who did not complete a booking — one of the highest-converting paid channels for hotels.
Bid Management
Dynamic bid management that adjusts spend based on demand signals, competitive pressure and your occupancy position.
Attribution & Reporting
Clear reporting on cost per booking, return on ad spend and direct revenue attributed to each campaign — not just impressions and clicks.
Everything in the Service
How We Work
Audit & Strategy
We audit your existing paid media activity, analyse your competitive landscape and develop a channel strategy aligned with your direct booking targets.
Campaign Build
We structure and build campaigns with the right keyword architecture, audience targeting and creative assets for each channel.
Launch & Optimise
Campaigns go live with active monitoring. We optimise bids, audiences and creative continuously based on performance data.
Report & Scale
Monthly reporting on ROAS, cost per booking and direct revenue. We scale what works and cut what does not.
Common Questions
Ready to Run Paid Campaigns That Actually Drive Direct Bookings?
Talk to us about a performance marketing strategy built around measurable direct booking revenue.
Related Services
Hotel Digital Marketing
Full-funnel digital marketing — SEO, Google Hotel Ads, metasearch and remarketing.
Hotel Booking Engine
High-converting booking engines that turn website visitors into direct bookings.
Social Media Management
Content strategy, community management and paid social campaigns.
Hotel Website Design
Conversion-optimised hotel websites built for direct bookings.
Ready to Get Started?
Contact our specialists for a tailored proposal for your property.